Context
The Latin American Lung Cancer Research Consortium needed a new website and a refresh [ logo, palette, typography, to keep the region's doctors current on relevant research and leading clinical content. Credibility had to read at a glance.
Solution / Impact
A clean, minimal identity in clinical light-greys, with photography layering lungs like holograms and a research-grade palette. A new site, copy and UX built to keep a region's specialists informed and connected.
WebBranding
