Zimple

Thrive Mauritania

Context

Vida Mondo set out to bring water to Mauritania, one of the hardest places on earth to find it, working across the Dallas and Costa Rica bases, the local government, and foreign embassies. A mission that big needed a name, a voice, and materials that could move donors and villages alike.

Solution / Impact

Naming, strategy, the working logo, and content built to carry a water mission across two very different audiences: supporters who fund it and the villages who live it. A brand made to cross languages and borders. Visual production in partnership with Brutal Studio.

NamingContentStrategyVisual ConceptVisual Identity
Thrive cover animation
Thrive's icon of a drop of water and 2 leaves growing below it over beige background
Thrive Mauritania's Logo includes the icon and the name Trive Mauritania
mockup of the brand book internal brand section
template designs for social media
design of templates for presentations
a printable design mockup showing hygiene instructions for locals
a mockup of a phone showcasing a carrousel of 4 designs with the project's data for donators and followers
mockup of a post card and folder branded
black icon over a blue background color
a photo of a woman drinking water from a new well in Mauritania
image of a yellow water tank and a local person walking on the back
a mockup showing a billboard display on the city to attract donators