Precat

Context

Precat's packaging needed to reach a new audience and make room for products still to come. Without a shared visual structure, each new line risked looking like a different brand on the shelf.


Solution / Impact

A packaging design system that reads as one family across every product, strengthening the brand today and built to absorb new lines tomorrow without starting the look from scratch each time.


Packaging DesignDesign systemVisual Identity
Precat cover animation
Precat adult cat food packaging design in orange and yellow
Orange Precat food bowl filled with falling cat kibble
Precat logo in orange on a bright yellow background
Close-up of Precat cat food packaging and branding details
Playful cat reaching upward against a light blue background
Precat typography design with floating cat food kibble
Precat branded black polo shirt mockup
Precat brand color palette featuring orange, red, yellow and white