Context
The product had matured; the brand hadn't. Real workshop, real retail, a heritage collection already in market, but no vocabulary, no position against the international premium names, and a Costa Rican origin that looked more like a limit than an asset.
Solution / Impact
Born inside the tropics, not outside looking in. The origin was reframed from niche limit to the one claim no global competitor can copy, and paired with a repeatable collection model, so a small team can launch season after season without rebuilding the process each time.
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